If you’re struggling to increase traffic to your site despite your efforts, you might benefit from making it more navigable. Though your web design may be visually appealing, there’s a chance its setup isn’t structured for search engines. These tips can help.
Avoid Endless Long-Form Content
While longer, more informed content can add a bevy of information about your business, especially in blog form, excess posts over time can make your website seem cluttered. By minimizing long posts in certain areas, you will make your site easier to navigate.
Get Rid of Pop-Ups
Too much of anything is never good, and an overload of information is no different. Don’t fall into the trap of innumerable pop-ups. This will irritate visitors. If your site has quality content, let that alone speak for you.
Be Wary of Large Media Files
Though visually captivating, pictures and videos can slow down the performance of your site quickly. To avoid a slow-loading site, choose carefully and sparingly what you decide to upload. Your visitors will thank you for it.
Don’t Forget a Solid CTA
Sites that don’t have a call to action lose the chance to speak to visitors directly before they leave the site. With an excellent CTA on every page, you’ll no longer miss out on the possible sales a CTA button can bring your site. Remember, customers, are more likely to buy or learn more about your product when they’re given the option to do so on your page.
Make It Easy To Navigate
Part of what makes a good site is its functionality. Make sure your search bars and menus are easy-to-see and access. This will ensure that those visiting your site will have no trouble moving throughout.
Don’t Forget Those Using Cell Phones
A page that isn’t easily viewable on mobile devices is frustrating to everyone, no matter how great the web design. What’s more, Google’s switch to mobile-first indexing will only hurt your campaign if your site is available solely for those searching from a computer. In today’s world, consumers expect your site to be accessible across many devices, so avoid frustrating potential consumers with less-than-quality uploads.
Remember the Importance of Focus Words
Each page and post throughout your site should have a naturally integrated focus word. By ensuring you have headers, title tags, and metadata present, you’ll be helping search engines find your products easily, boosting visibility.
In the end, your site can only thrive when functional. By incorporating these helpful tips, you’ll be increasing your business’s visibility and website performance.
